Key Contacts

The Caddyshack team have accumulated a wealth of experience across a variety of industries.

Graham Ede

As an Investor, Advisor, Entrepreneur, Interim CEO and Non Executive, Graham is well placed to help small to large enterprises grow in highly challenging macro-economic conditions

Over the last 20 years, he has overseen leading edge strategic and award winning CRM and data driven lead generation programmes, through the creation and ownership of a number of contact centre led businesses.

During the early 1990’s Graham pioneered CRM within the UK Automotive industry through the creation of Ion Group, a call centre led business. Ion rapidly became the recognised leading agency within this space; garnering a number of prestigious marketing industry body awards.

Ion’s success led to the company being merged with Moonriver Group in 1997 and transforming itself into one of the industry’s leading end to end customer management solution groups.

As CEO, Graham oversaw the Group’s continued rapid growth, with Moonriver now delivering its expanded service offerings across a range of global brand clients including hp, Harley-Davidson, Land Rover and Toshiba.

Graham later sold the company but remained in place to oversee the company’s transition and rebranding to arvato loyalty, a new trading division of Bertelsmann, one of the world’s biggest media groups; before leaving to pursue other business interests.

In 2011 Graham formed Caddyshack Marketing and as Managing Partner he assists client CEOs in identifying weaknesses in their company’s structure, people, culture and turning those weaknesses into strengths.

His areas of expertise include mergers & acquisitions, business growth strategies, exit strategy plans, exit process guidance, non executive directorships & board presence, deal negotiation, buyer sourcing, mentoring, exit strategy realisation and due diligence.

Andrew Johnson

A University of Leicester Graduate with over 20 years of proven experience in business growth and sales elevation, Andrew has held corporate and strategic business development roles for both blue chip and agency clientele.

Andrew’s experience can be traced back to the late 1990s whilst working for Softlab UK, BMW’s Midlands based system integration arm who were keen to gain a footprint within their then virgin UK market. Within the space of three years, Andrew generated £20m of new business for Softlab with major UK client wins including Provident Financial Services and Norweb Telecom.

Andrew left Softlab, moving to London to join Ion Group (now part of arvato). He subsequently helped to effect turnover growth of 900% within a 5 year period. His efforts ranged from identifying new business opportunities right through to full proposal and presentation writing and general sales support. Notable client wins included Harley-Davidson, MasterCard, Citroen and Mazda.

Andrew has been with Caddyshack Marketing since 2011 and is responsible for developing and implementing result-orientated sales and marketing practices which consistently generate rapid and outstanding returns for our clients.